The Problem

How might we advertise Crest in a new way to get consumers to (re)consider Crest for their oral hygiene needs?


A tweet on whether or not you should wet your toothbrush before or after you put on toothpaste went viral. Many people had strong opinions on “the right way” to do things. This got me thinking…what are some other ways people might do their oral care routine differently?


The Solution

When it comes to keeping your mouth clean, everyone does things a little differently. While each person stands by their own routine, there really is no wrong way to go about it; especially if you’re doing it with Crest. This campaign can be a normal print or digital display, or it can include a QR code to make the campaign more interactive with the consumer.


Art director: Liz Hornick

Copywriter: Amy Smith

Leave a Reply

Your email address will not be published. Required fields are marked *